Official announcement! Kastar has been awarded the CCA colorant China & Southeast Asia distribution rights, with simultaneous launch in both regions.

China & Southeast Asia! Kastar officially obtains CCA colorant authorization!

Great news! Great news！A major announcement has been made – Kastar has officially acquired the exclusive distribution rights for Color Corporation of America (CCA) in China and Southeast Asia!

⬆Letter of Authorization for Mainland China

⬆Letter of Authorization for Southeast Asia

As a globally renowned colorant brand and the originator of POS store color mixing machines, CCA offers a full range of high-quality colorants, both water-based and oil-based, suitable for architectural coatings, industrial coatings, wood coatings and other fields, earning global customer recognition for its superior performance.

This collaboration between Kastar and CCA represents not only a significant strategic move for Kastar in the coating raw materials field but also brings international-level high-quality colorant solutions and professional technical services to the Chinese and Southeast Asian markets, providing coating companies with more reliable options!

01Regarding CCA

The core advantages of CCA Colorant lie in the meticulous craftsmanship of every detail and are also derived from nearly a century of technological accumulation and global market validation.

Brand Background

The history of CCA dates back to 1947, when it was founded by Rockcote Paint Company in Rockford, Illinois、USA, initially focusing on the research and development of professional colorants.

In 1999, Valspar acquired the Engineered Polymer Solutions (EPS) resin business, officially integrating CCA with EPS to form a synergistic technology layout of "resin + colorant." The brand's full name is often referred to as "EPS CCA."

In 2017, CCA merged with Sherwin-Williams Coatings. It now has over 10,000 POS retail stores worldwide and became China's largest POS colorant supplier in 2021. By 2025, CCA will have over 78 years of experience in the colorant field, evolving from a regional supplier in North America to a global colorant solutions provider. CCA is recognized in the industry as a "technology benchmark brand."

Product introduction

CCA water-based colorant offer excellent flowability, batch stability and precise dispensing. With core advantages of "low/zero VOC、no APEO and no free formaldehyde," they exhibit excellent compatibility with water-based acrylic, PU and epoxy systems. They demonstrate outstanding water resistance、acid and alkali resistance and weather resistance, meeting the durability requirements of various applications including building interiors and exteriors, wood coatings and industrial corrosion protection.

Main products:

1. NovoColor® IP-85 Series: "High-concentration, high-efficiency" colorant with high pigment content and extremely low VOCs. Supports factory machine color matching and is compatible with water-based architectural coatings, wood coatings and industrial coatings, balancing efficiency and quality.

2. NovoColor® II-88 Series: "Precision dispensing colorants" for POS applications. Offers excellent flowability, batch stability and is free of APEO and free formaldehyde. Extremely low VOCs meet the weather resistance requirements of building interiors and exteriors and are compatible with water-based architectural and wood coatings.

3. NovoColor® CCA Series: Weather-resistant and stable colorant for architectural coatings. Resin-free formula, excellent flowability, free of APEO and free formaldehyde, extremely low VOC, precise dispensing, suitable for water-based interior and exterior architectural coatings.

4. NovoColor® CCAT Series: Zero VOC "environmental benchmark," certified by stringent international standards such as Greenguard Gold and LEED. Excellent flowability, batch stability, suitable for high-end interior and exterior architectural coatings, perfectly meeting green building requirements.

5. NovoColor® WHP 96 Series: Corrosion-resistant colorant for industrial applications. Resin-free、PEG-free, with super-dispersant, water- and acid/alkali-resistant, extremely low VOC、supports machine tinting、suitable for water-based acrylic、PU and epoxy systems.

6. NovoColor® WHT Series: "High-transparency aesthetic" colorant. Resin-free and solvent-free formula, designed specifically for water-based wood coatings. Used for touch-up and staining、presenting the translucent texture of wood、excellent stability against alcohol and ether dilution.

CCA oil-based Colorant are renowned for their high colorant content, excellent crosslinking properties and color stability. They are compatible with various systems including solvent-based acrylic、 polyurethane, nitrocellulose and UV coatings、performing particularly well in UV-cured and unsaturated polyester systems. They can even meet the needs of emerging applications such as 3D printing and UV nail polish.

Main products:

1. OptiColor® IP 51 Series: A versatile industrial anti-corrosion coating. Using aldehyde-ketone resin as a carrier, it features low VOCs and high pigment content, compatible with solvent-based acrylic, polyurethane and epoxy systems, ensuring color stability and weather resistance in metal anti-corrosion coatings.

2. Alkydtint-HP Series: A high-gloss crosslinking color paste for solvent-based wood coatings. Using synthetic fatty acid resin as a carrier, it boasts high pigment content, non-migrating color、 thorough deflocculation and resin participation in crosslinking, making it compatible with solvent-based acrylic、polyurethane and nitrocellulose wood coatings.

3. Acrylic HC Series: "3C Coating Special colorant," using hydroxyl acrylic resin as a carrier, free of aromatics, with a high hydroxyl value resulting in high crosslinking density, balancing color saturation and chemical resistance, suitable for solvent-based industrial coatings and 3C product coatings.

4. High Transparency HT Series: "All-Polar Compatible Transparent colorant," using cellulose as a carrier, containing high-performance transparent colorants, excellent dilution stability, can be paired with titanium dioxide to switch between high transparency/semi-transparency effects、 suitable for solvent-based acrylic、polyurethane and nitrocellulose coatings.

5. Exatint CN L Series: "American Furniture Wipe-Off Special colorant," using long-oil alkyd resin as a carrier、good transparency、excellent wipeability、minimal impact on interlayer adhesion、suitable for solvent-based wood wax oils、glazes and other American export furniture coatings.

6. UV8 Series: 100% Solid Content "Zero VOC King," free of photoinitiators, excellent lightfastness, participates in UV system crosslinking, with minimal impact on film performance、suitable for UV wood coatings、3D printing、UV nail polish and other applications.

7. OptiColor® RC UPE Series: "Solvent-free, environmentally friendly color paste," using an unsaturated polyester resin carrier, 100% solids content (0VOC), offering excellent compatibility and storage stability, minimal impact on crosslinking reactions and suitable for composite gel coats, artificial stone and resilient flooring applications.

Core Advantages

Color Paste Supporting Services: CCA, leveraging its global R&D centers (South Holland, USA; Shunde, China), provides comprehensive support services including color matching and database support.

Professional Color Matching Services: Customized color formulas for paint companies, matching international color standards such as PANTONE, ensuring consistent color across batches.

Color Database: A comprehensive color database covering architectural and industrial systems, supporting rapid formula retrieval and shortening the R&D cycle for paint companies.

Quality Control Standards: The tinting strength control accuracy of all colorant products reaches ±2% (by weight), with batch-to-batch color difference E values far below the industry average; some products even achieve E<0.3, ensuring color stability.

Environmental Performance: CCA is a leader in low-VOC colorant technology, with over 16 years of experience in 0VOC application and sales in North America. As early as around 2010, CCA launched low VOC/TVOC products, with some series (such as NovoColor® CCAT) reaching 0VOC standards, complying with the highest international environmental certifications such as Greenguard Gold, LEED and Blue Angel, while also meeting regional regulations such as China's GB30981 and the EU's EN71-3:2019.

02Kastar + CCA

CCA has established a dual-center layout globally, focusing on North America and Asia Pacific, with the Asia Pacific region being a strategic priority. In 2011, CCA established Asia's largest colorant manufacturing base in Guangdong, China, producing water-based, general-purpose and solvent-based colorants. The production capacity is adapted to the rapidly growing demand in the Chinese and Southeast Asian markets, while ensuring efficient regional supply.

In 2012, CCA established an Asia Pacific Business Center in Shanghai to coordinate business in China, Southeast Asia and surrounding areas. It also formed a localized R&D team, capable of adjusting product formulations according to the climate characteristics of the Asia Pacific market (such as high temperature and humidity) and coating system preferences, precisely adapting to local needs.

Shanghai Kastar, a leading enterprise in the coatings and inks industry, has accumulated a broad customer base and a good reputation in the domestic coatings and inks market thanks to its comprehensive sales network, professional technical support team and efficient supply chain system. It possesses rich experience in application scenarios for coatings、inks、crosslinking agents and sealants.

Kastar China Sales Response Chart

Kastar Southeast Asia Sales Response Chart

By becoming the agent for CCA Colorant in China and Southeast Asia, Kastar will fully leverage its localized service advantages and leverage CCA's global resources to provide customers with:

1. Guaranteed original Products: 100% direct supply from the original manufacturer, relying on CCA's Asian production base to ensure product quality and supply efficiency.

2. Professional Technical Support: The team deeply understands product characteristics and provides precise adaptation suggestions and application guidance based on local application scenarios, solving core pain points such as compatibility and color stability.

3. Efficient Logistics and Distribution: A comprehensive supply chain layout covering all of China and Southeast Asia ensures timely delivery of goods.

4. Customized Services: Collaborating with CCA's dedicated color service team, supporting customized blends of 2-4 Colorant to simplify customer production processes.

Whether architectural coating companies are seeking environmentally friendly and weather-resistant color solutions, industrial coating manufacturers need high-performance anti-corrosion coloring products, or wood coating brands are pursuing precise and stable color performance, the powerful alliance between Kastar and CCA can provide you with more competitive options!

Win-win cooperation, we sincerely invite you to join us.

If you are looking for high-quality、highly stable and environmentally friendly Colorant, feel free to contact us to unlock more color possibilities!