Shanghai Kastar demonstrates its industry-leading strength and wins over fans at CHINACOAT 2025!

2025 Future Coatings, Global Vision: Kastar Exhibits at the 2025 China International Coatings Show

Location: Shanghai New International Expo Centre

Dates: November 25-27

From November 25th to 27th, the annual grand event of the coatings industry—the 2025 China International Coatings Exhibition—was held at the Shanghai New International Expo Centre. Shanghai Kastar Chemical New Materials Co., Ltd., as a major company in the coatings raw materials sector, participated in the exhibition.

01. Kastar Booth

Stepping into the Kastar booth, one is greeted by a dazzling array of cutting-edge products. Kastar  prominently showcases star products from its suppliers, including Borchers, Dow, Bruno Bock, and Imerys, as well as its own specialty adhesion promoters and various coating additives. These products not only excel in environmental performance but also address many pain points of traditional coatings in practical applications thanks to their outstanding weather resistance, corrosion resistance, and high adhesion.

Kastar's independently developed special adhesion promoter was in high demand at this exhibition. It significantly improves coating adhesion under various preset conditions, providing consumers with a reliable protection solution.

The extensive product portfolio meets the diverse and professional needs of different customers, attracting many visitors to stop and inquire, and engage in in-depth exchanges.

02. Live Coverage

01Jointly develop and build bridges of cooperation

Throughout the exhibition, Kastar's booth was consistently bustling with activity. Industry experts, business representatives, and buyers from around the world were drawn to Kastar's innovative products and professional services.

In the consultation area, Kastar team engaged in in-depth and enthusiastic exchanges with customers, providing personalized and customized overall solutions to address the challenges they encountered in coating applications. From product performance characteristics to technical support in practical application scenarios, the Kastar team answered all questions professionally and patiently, earning high recognition and praise from the customers.

Through exchanges and interactions with numerous domestic and international companies, Kastar has successfully reached cooperation agreements with several enterprises. These collaborations not only expand Kastar's market reach but also promote resource integration and complementary advantages within the industry, which will strongly drive the coordinated development of the coatings industry.

02Industry leaders gather for in-depth collaboration.

Beyond product demonstrations and business negotiations, Kastar actively engaged with industry elites from around the world to discuss the latest technological trends, market dynamics, and future development directions in the coatings industry.

By sharing Kastar’s experience and achievements in coatings technology research and development, product innovation, and market application, not only was Kastar's brand awareness and influence within the industry enhanced, but new vitality was also injected into technological exchange and innovative development within the industry. At the same time, the Kastar team gained valuable experience through exchanges and learning with peers, accumulating rich inspiration and ideas for the company's subsequent technological innovation and product upgrades.

It is worth mentioning that the colleagues from Kastar Southeast Asia also came to the exhibition. Facing foreign customers from Southeast Asia and around the world, they accurately captured the pain points of customer needs with their proficient multilingual skills and deep regional business experience, and built an efficient communication link with professional and thoughtful service.

03Gashapon gifts to expand customer reach

The interactive "Follow our official WeChat account and win prizes with a gashapon machine" activity set up at the booth further heightened the atmosphere. Simply scan the QR code to follow Kastar's official WeChat account to get a chance to win a gashapon machine containing a variety of surprise gifts, including customized merchandise, practical tools, and trial packs of new products. Following the WeChat account not only provides instant access to the highlights and product information of this exhibition, but also ensures customers receive the latest technological achievements, product upgrades, industry solutions, and event announcements, keeping the connection between customers and Kastar "never-ending" and allowing them to stay informed about the latest developments in cooperation and development.

03. Surprising New Product - Neutral Rust Remover

Besides the cutting-edge environmentally friendly coating additives, a separate booth particularly attracted attention – this was the "exclusive showcase" for the company's newly launched neutral rust remover. On-site staff used realistic simulations to visually demonstrate the rust remover's powerful performance: on rusted parts, a simple spray and a short time of rest were all it took for the rust to quickly peel off, revealing the original substrate. Furthermore, the protective film formed effectively slows down subsequent corrosion. Its efficient and convenient application, along with its safe and environmentally friendly ingredients, drew frequent stops from onlookers who stopped to ask questions and take photos.

To allow more customers to experience the product's advantages firsthand, Kastar also offered this center rust remover as a "surprise gift" at the exhibition, giving away free samples to customers who inquired on-site. Many attendees received samples immediately after watching the demonstration, eagerly anticipating its practical application.

Meanwhile, our staff also provided detailed information on feedback and procurement channels. If there are bulk purchasing needs after the trial, customers can quickly contact us through their account manager, official Alibaba account, and Douyin store to enjoy exclusive cooperation support, transforming this new product from a "surprise at the exhibition" into a practical solution to help customers solve rust problems!

END

The highlights of the 2025 International Coatings Show are now in the past, but our journey forward continues. Facing industry challenges head-on and seizing development opportunities, we stand shoulder to shoulder with our global customers and partners! We eagerly anticipate meeting you again at future industry events to witness Kastar's new breakthroughs and growth!

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